Marketing is everywhere. For consumers, this is probably not ideal, but for students of marketing it means that there is no shortage of examples, both good and bad, from which to learn about the craft. The easiest way to keep your finger on the pulse of marketing is to log in to Twitter. Almost every Twitter user is selling something, even if it’s only a belief or an image they want to project. Here are 50 of the best Twitter accounts to which you’ll keep coming back for more.
Best corporate presences
These companies are perfecting the art of integrating marketing with social media.
- Whole Foods Market: Nearly 2.5 million fans of organic food follow this feed to have their questions answered and be notified of wine tastings and other events at their local store.
- Bank of America: BoA takes advantage of Twitter as a means of resolving customer issues and is a terrific example of proactive customer service.
- Threadless: Twitter is the perfect home for an internet business based on creating shirts created by customers, and their nearly 2 million followers seem to agree.
- Chevrolet: With head PR guy @AdamDenison, Chevy tweets company news, chats with Chevy lovers, and shares pics of beautiful rides.
- JetBlue Airways: JetBlue’s stated goal is to show customers the company is made up of real people, and it succeeds with a friendly tone and helpful information, to boot.
- Miami Heat: The Heat’s feed is one of the most retweeted by a brand on Twitter. They connect with fans through giveaways, scores, highlights, and of course discussion.
- HTC: HTC’s Twitter followers are frequently treated to company news before the press gets wind of it, a genius way of promoting its online presence.
- Comcast Cares: The cable company’s feed is an arm of its customer service department, and it’s a helpful and friendly one that ~56,000 people follow.
- Starbucks: In a way, Twitter is like a digital coffee shop. Starbucks capitalizes on the forum to chat with customers and inform them of new menu items and promotions.
- Marvel Entertainment: Comic fans are some of the most rabid fans in the galaxy. Industry giant Marvel uses its feed as a place to bring them first looks at new issues and keep them talking about their favorite heroes.
Best personal branders
These public figures use Twitter to market themselves, solidifying who they are and reminding fans on a daily basis exactly why fans love them.
- Richard Branson: The fascinating founder of Virgin knows how to grab headlines, and he never misses a chance to funnel attention for a cause or a personal event back to press for his company.
- Mark Cuban: People love Cuban because he shoots from the hip and seems like an Ordinary Joe, an image he cultivates by interacting regularly with his Twitter followers.
- John Hodgman: Hodgman owns the “pasty-white, nerdy intellectual everyone loves to hate” niche. His Twitter feed reproduces his trademark weird sense of humor.
- Bill Nye: “The Science Guy” is on a quest to “change the world.” He fights that battle one tweet at a time, fielding questions and fanning the flames of people’s interest in science.
- John Chow: Chow built a legendary brand by turning his blogging into a $40,000 a month enterprise. This is the Twitter feed for the social media guru.
- Donald Trump: The Donald’s tweets give fans everything you might expect: Obama-bashing, stories of the high life, and his trademark bravado.
- Gary Valenciano: Gary V. has a large following on Twitter, who eat up the musician’s positive tweets and UNICEF news and updates.
- Joel Osteen: Speaking of positive tweets, Pastor Joel connects with his disciples all over the world through Twitter and posts inspiring messages to get them through the day.
- Tony Robbins: No one is more synonymous with motivational speaking than Tony Robbins, and he’s taken his brand to Twitter and cultivated a following of over 2 million.
- Barack Obama: The President’s base is primarily young and technologically savvy. What better way to strengthen his brand than by connecting with that base on Twitter.
Take advantage of marketing experts on Twitter as an aid in your academic undertakings.
- Internet Marketing: Need some advice for a project, like how to craft a catchy message or create a slogan? The guys behind this feed “love” marketing and SEO.
- Marketing B2B: This Twitter feed is the place pros in the business-to-business marketing world come together to chat, and if you eavesdrop you might learn a thing or two.
- Market Motive: Tweets here regularly link to free video sessions where you can learn marketing techniques like YouTube marketing and page optimization.
- MarketingSherpa: Don’t try to climb the marketing degree mountain alone. Let the Marketing Sherpa guide you there with case stuides, training, and research.
- Ann Handley: Head of content for MarketingProfs.com, Ms. Handley’s followers come for interviews and inside scoops about marketing.
- Marketing Donut: It has nothing to do with fried, glazed bread and everything to do with free industry resources for pros and even students like you.
- Search Marketing Now: This feed is a great resource for homework and research help, with tweets with white papers about SEO and other industry topics.
- Guerrilla Marketing: If you’ve got an academic interest in guerrilla marketing, this feed is the place for you to learn about experimental and creative advertising.
- Restaurant Marketing: This globetrotter gives you the do’s and don’t's of marketing in the restaurant business, grounded in his extensive consulting experiences.
- Avinash Kaushik: The author and self-described “digital marketing evangelist” brings you news and views on web analytics and internet marketing.
Marketing publications and news
Stay glued to the news from these magazines and websites to keep you abreast of marketing goings-on.
- eMarketer: This feed is updated multiple times daily with tweets related to research and analysis of digital marketing and media.
- Marketing Week Mag: Find thousands of tweets with news from the world of marketing from this well-informed British magazine.
- Marketing Magazine: You don’t have to be British to get breaking news and commentary aimed at marketing professionals from this leading magazine./
- WSJ Media Marketing: There’s a reason the Wall Street Journal is surviving in a dying medium: indispensable info and reporting. Get that here regarding the world of marketing.
- Marketing Mag: Not to be confused with Marketing Magazine, this mag’s feed connects you with industry news from the Asian Pacific sector, which you know is an emerging player if you’ve been paying attention.
- Ad Age: This feed is a great source of cool interviews and off-the-wall articles like “March Madness for NFL Brands as Manning and Tebow Shift, Saints Get Punished.”
- Marketing Land: Welcome to the land of the marketers, where tweets cover things like building brands on Facebook and marketing on Pinterest.
- Ecommerce Marketing: The name says it all. Find e-commerce trends and tips from the folks at the blog Ecommerce-Marketing.com.
- Search Engine Land: SEO is a huge part of digital marketing, so keep up to date on the latest developments from Google, Bing, and Yahoo.
- Pearson Marketing: The people from the “world’s leading learning company” operate this feed that posts news and starts discussions about marketing campaigns and happenings.
Last but not least, when finding a marketing job becomes your sole purpose in life, let these feeds assist you.
- NY Marketing Jobs: If you live in the Big Apple, this feed will be your addiction as you check in multiple times a day to search updated job postings.
- Marketing Pilgrim: With marketing job listings from around the country, Marketing Pilgrim is your friend on your journey that ends with a great job.
- Los Angeles Web Jobs: If you live in the L.A. area, or are one of many who wouldn’t mind moving there, follow this feed for marketing and SEO jobs.
- AlbanyClericalJobs: With a wider range of jobs than the name implies, this feed tweets about job openings like marketing analyst entry-level marketing in the Atlanta area.
- Mark Lennox: If you’ve got an adventurous spirit (a good quality in a marketer), check out this feed for a steady supply of marketing jobs in London.
- Washington Post Jobs: This is an excellent source of industry jobs in the nation’s capital and the surrounding areas, offering both jobs and internships.
- LinkedIn Jobs: This is the marketing-specific Twitter feed for jobs from the leading job connectedness site.
- ChicagoMarketingJobs: The Windy City needs marketers, and this feed is the one that gives you all the openings for marketing specialists and the like.
- Marketing Jobs: Simply Hired runs this account that helpfully connects you with marketing jobs all over the country.
- Marketing Jobs: If you want some freelance work to pay the bills until you find a steady salary, follow this feed for consulting opportunities.