Survey shows Apple and Google are no longer America’s tech sweethearts – Quartz:
Market research from YouGov BrandIndex shows that Apple and Google have both fallen off the list of the 1o best-perceived brands in the US. Apple actually failed to make the cut for the second half of 2012, while Google came in last place. But this time, Google’s been knocked off the list by Amazon’s double placement: The rival now ranks both as a web retailer (second only to Ford) under its own name and is listed again under its branded e-reader, the Kindle (which, at number 9, beats Cheerios).
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